Identify your next
We begin by looking both outside and inside to define an innovation strategy that best supports the overall business strategy. Outside to understand the patterns defining customer dynamics and to prioritize the most viable avenues for innovation investment. And inside to understand the strengths and weaknesses of the customer’s innovation system. The strategy enables the innovation system to gain traction by pinpointing the most important areas for investment.
Actionable approach to design a innovation plan: we start with the end in mind, and determine specific “hows” to get you there
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